Hestia Robotics Kitchen
Client. A robotics research lab based in Asia that had produced the first industrial robotic wok.
Solution. Provide a US market entrance strategy to target the quick-services-industry.
Client
Robotics Research Lab
Date
June, 2023
Services
US Market Entrance Strategy
Introduction
Founder of Hestia Robotics is a renowned physicist who built a fully-automated robotic kitchen for his chain of Chinese restaurants.
Challenge
The company's operations were primarily based in Hong Kong and Japan and had relatively little understanding and connection to the US quick-service restaurant market.
Approach
Research and Discovery
Our team met with the company's founder and board of directors in Hong Kong to tour the research lab and meet with key executives.
Business Development
Our partners traveled with the founder and chairman to meet with potential US investors, channel partners, and customers.
Strategy & Planning
Our team built a strategy and implementation plan for the company to launch their product in to the US market. Including a market assessment, an operating model, and a financial model.
Results
Fundraise Ready
Company was setup to receive Series A funding from both US and Asia investors.
Network Relationship
Company was introduced to our network of service providers to help navigate US regulatory environment.
Conclusion
Hestia Robotics was successfully positioned to enter the US market.